SEO Training 1

Introduction To SEO

 

Whenever you type some words in search engine and hit the enter you get a top list of web results that  contain information about your search.User normally tend to visit website that are top of this list in search engine.If you have ever wondered why some of these website batter rank to the others website then you must know that it is because of a fowerfull web marketing technique called Search Engine Optimization(SEO).

What is SEO

Search engine optimization(SEO) is the process of optimizing your website for the search engine spider-make your website "search engine friendly" Successful search engine optimization will increase your website ranking in search engine.It is also the most time consuming method.it can take between 60 to 90 days to realize SEO results.SEO is a key which help search engine rank your site higher than the others millions site.SEO help to increase your web traffic from search engine.

SEO (also referred to as organic or natural search engine optimization) generally involves:

• Competitive ranking analysis
• Relevant keyword analysis and selection
• Search engine-focused copy writing
• Search engine-friendly code optimization
• Title, meta tag and hyperlink optimization
• Search engine paid inclusion and manual submissions
• Measuring success 

 

How Search Engines Work

The first necessary thing you need to know about SEO is that search engines are not human,unlike human search engine don't fell the beauty of a cool design, enjoy the sound and movement of videos instead,search engine are text-driven, Search engine crawl the web,looking at particular site items mainly text to get an idea what a site is about.Search engine perform several activities in order to deliver search results in which Crawling, Indexing, Processing, Calculating relevancy and retrieving.

First,search engine crawl the web to see what is there, this task is perform by a software which is called crawler or spider.Spider follow the links from one page to another pages and having in mind the number of pages on the web.It is impossible for a spider to visit you site daily so spider just to see if you add new page or update your existing page, sometimes spider may not end up visiting your site for a month.

Spider are not humans and they do not see images,flash movies, java script, frames and directories, so if you want to make your site rank higher then you must make your site in HTML format.

Below to see Your Site With the Eyes of a Spider 

Search Engine Spider Simulator Enter URL to Spider

If these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

After the process of crawled, the next step is to index its content.The indexed page is stored in a giant database, from where it can later be retrieved.Mainly function of this process is that the describe the page and assigning the page to particular keywords.Sometimes search engine mignt not get the meaning of a page right but if you help them by optimizing it then this problem is absolutely solved.When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database.Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.

When you search with different search engine then they give different result because there are various algorithms to calculate relevancy.Each of these algorithms has different relative weights for common factors like Keyword, links or Meta tags.Periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.

The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites. 

Introduction To SEM

 

"Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results."Mostly people thing that SEO and SEM is same thing but its not true There is an important difference between the two and it isn’t complicated.

SEO VS SEM

The terms "search engine optimization" is actually a component of search engine marketing.Search engine optimization a function which optimize your site in search engine.SEO act of optimizing a website for organic or natural search engine listings.

Search engine marketing (SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof.

comprehensive search engine marketing campaign is inclusive of (at least) the following functions:

• Search engine optimization
• Search engine and directory submission management
• Paid inclusion and trusted feed programs
• Pay-for-placement management (includes pay-per-click)
• Link popularity / reputation development
• ROI and performance monitoring and reporting

So don’t be confused by the SEO / SEM enigma. Now that you know the difference between the two, it’s not as complicated as it first seemed. Search engine optimization is simply a component of search engine marketing period.  

How Search Engine Marketing (SEM) Works

Optimizing & Advertising 

 

Search engine marketing is a complex science.Achieving a high ranking in search engine in not easy because there are lot of competition for achieving the top of the search engine.You Can Also Check out this blog post -Tips for achieve the Top 10 positions on Google. For getting a successful in search engine marketing,you must know how search engine work,what your customer want,what interest your website visitor,for this you build a comprehensive plan to satisfy their collective needs.

There are two main methods of achieving top positions in the top search engines, Optimization, advertising and Social media marketing-keep in mind these are not mutually exclusive-search engine marketing strategy will include these methods.

1.Search Engine Advertising

 

Search engine advertising is the process of purchasing keyword listings in the search engines. The most popular form of search engine advertising is called pay-for-placement. Successful pay-for-placement advertising will place your website ad in the top paid or sponsored search engine listings.Pay-for-placement programs are typically based on the pay-per-click (PPC) module. You Can Also Check out this blog post - 10 ways to get free advertising online

These PPC programs (i.e., Overture, Google AdWords, FindWhat.com, Kanoodle.com GoClick.com, etc.) allow advertisers to open an account and then bid on keywords for pennies per click. Although each PPC venue handles bidding differently, the premise is based purely on ROI—you pay only when a consumer clicks on your ad listing. Depending on your competition, you may need to update each keyword bid weekly, daily, or even hourly. Although maintenance intense, this method can provide immediate results.

• Pay-per-click (PPC) generally involves:
• Competitive bid analysis
• Relevant keyword analysis and selection
• Writing effective ad copy
• Ad placement management
• Bid management
• Matching option selection
• Measuring success 
 

 

2.Social Media Marketing

The fastest growing channel for online marketing today is social media marketing.Social media marketing refers to the process of gaining website traffic or attention through social media sites. .Mostly people that ignore social media channels are underestimating the value it can bring to their companies and the impact it can have on search engine marketing goals. Social media is also critical to online brand or reputation management strategy.

You Can Also Check out this blog post -10 Best Tips For Social Media Marketing

Term of SEO

If you have a Website or blog then you must know about search engine optimization its a good way to get started is to familiarize yourself with the most common terms of the trade,below you'll find 25 of them (For those who already know SEO, consider this post as a refresher!)

1.SEM

 

SEM is stand for search engine marketing,in which involves marketing services or products via search engines.SEM is divided into three parts: SEO(search engine optimization) PPC (pay-per-Click) or advertise and SMM(Social Media Marketing).

2.Keyword

 

Keyword refers a word which user enters in search engine and search engine give the top pages which searched specific keyword or demand of visitor.Keyword is most important for SEO.

3.Backlink

 

It is an hyperlink on another website pointing back to your own website its also called inlink or simply link,Backlink are important for SEO because the affect directly the page rank and search rankings.

4.PageRank

 

PageRank is an algorithm that Google uses to estimate the relative important of pages around the web. The basic idea behind the algorithm is the fact that a link from page A to page B can be seen as a vote of trust from page A to page B. The higher the number of links (weighted to their value) to a page, therefore, the higher the probability that such page is important.

5.Alexa

 

Alexa is a search engine which measure the website traffic.

6.Algorithm

 

Search engine use a unique mathematical set of rule for making a website ranking or listing for the result of quare this is called algorithm.as they are the unique formulas used to determine relevancy.

7.Anchor Text 

 

The anchor text of a backlink is the text that is clickable on the web page. Having keyword rich anchor texts help with SEO because Google will associate these keywords with the content of your website.This text is often a different color than the rest of the copy on a website and is commonly underlined, or purple if you’ve visited the link in the past.  

8.Authority 

 

An arbitrary score assigned by search engines to measure the power, relevancy, stature and credibility of websites.Common factors used to calculate site and page Authority includes inbound links, site age, traffic trends and a constant stream of unique, quality content.

9.Linkbait

 

Linkbit is an attracting piece of web content which goal is attracting as many backlinks as possibal (in order to improve one's search rankings.Usually it’s a written piece,but it can be video or picture, or anything else.

10.Link farm

 

Link farm is a group of website which have links to each other,with the purpose of artificially increasing the page rank of  all the sites in the farm.

11.Internal Link

 

A link from one page to another within the same website,such as from your home page to your products pages.

12.Indexed Pages

 

Index pages refer the amount of documents which found by a search engine's Spider.

13.Keywords Density

 

A proportional measurement of Keywords embedded in a page’s content. High keyword density focuses the page’s subject in a way that a search engine’s Spider understands.Keyword density used to be an important SEO factor, as the early algorithms placed a heavy emphasis on it. This is not the case anymore.

14.Keyword Stuffing

 

Since keyword density was an important factor on the early search algorithms, webmasters started to game the system by artificially inflating the keyword density inside their websites. This is called keyword stuffing.Keyword stuffing is considered a shady way to game search engines, and as such is discouraged.

15.Landing Page

 

Any page that is frequently seen by new, inbound visitors to your website. Look at your website traffic stats and any page getting a constant, heavy flow of visitors is likely to be a Landing Page. All your Landing Pages should be optimized to maximize Conversions.

16.Link Building 

 

Link Building refer to an activity and process of getting more inbound links to your website for improved search engine rankings.

17.Meta Tags

 

Meta tags are used to give search engines more information regarding the content of your pages that placed in the HTML but not displayed by the browser for users to see.There are a range of Meta Tags, but only a few of which are relevant to search engine Spiders.

18.Title Tag

 

The title tag is literally the title of a web page, and it’s one of the most important factors inside Google’s search algorithm. Ideally your title tag should be unique and contain the main keywords of your page. You can see the title tag of any web page on top of the browser while navigating it.

19.Meta Description 

 

A brief description of fewer than 160 characters of the contents of a page and why someone would want to visit it. This is often displayed on search engine results pages below the page title as a sample of the content on the page.

20.Meta Keywords

 

The main issues, topics and subjects covered by a particular web page.

21.SERP

 

The amount of search traffic your website will receive depends on the rankings it will have inside the SERPs. SERP stands for Search Engine Results Page It’s basically the page you’ll get when you search for a specific keyword on Google or on other search engines.

22.NoFollow

 

The nofollow is a link attribute used by website owners to signal to Google that they don’t endorse the website they are linking to.Do not ever use nofollow when linking to internal pages in your website. Use it when linking to external websites and pages that you don’t want to endorse.When Google sees the nofollow attribute it will basically not count that link for the PageRank and search algorithms. 

23.Cloaking

 

his technique involves making the same web page show different content to search engines and to human visitors. The purpose is to get the page ranked for specific keywords, and then use the incoming traffic to promote unrelated products or services. This practice is considering spamming and can get you penalized (if not banned) on most search engines.

24.Query

 

A Keyword that we entered into a search engine or database is called Query.

25.Sitemap

 

Sitemap created by a webmaster which providing a map of all the pages on a website to make it easier for a search engine to index that website.