Off - Page SEO
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
off-page SEO refers to activities outside the boundaries of the webpage.
The most important are:
off-page SEO refers to activities outside the boundaries of the webpage.
The most important are:
- Link Building
- Social Media
- Social bookmarking
Why is Off-Page SEO important?
Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.
Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
What are the benefits of ‘Off-site SEO’ to website owners?
A successful off-site SEO strategy will generate the following benefits to website owners:
1.Increase in rankings
The website will rank higher in the SERPs and this also means more traffic.
2.Increase in pageRank
Page rank today is only one out of the 250 factors that Google is tusing to rank websites.Page rank is a number between 0 to 10 which indicates the importance of a website.
3.More Exposure
More exposure refer to gets more links,more visits,and more social media mentions.It’s like a never ending sequence of events where one thing leads to another and then to another etc.
What is Link Building?
In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a page.
Considering your blog as a nominee for the number one spot, these links are the voters for you. Search engines get updated every now and then in routine for the purpose of deciding which web page gets at what position in the search results. These links determine that place for your blog in a search result.
Considering your blog as a nominee for the number one spot, these links are the voters for you. Search engines get updated every now and then in routine for the purpose of deciding which web page gets at what position in the search results. These links determine that place for your blog in a search result.
Properties of a Quality Backlink
A quality backlink has the following properties and is considered good in the eyes of search engines and has the maximum effect on your off-page SEO.
1. Create a blog.
Creating content on a consistent basis not only builds links internally (by linking out from your posts), but it also gives you the ability to build links naturally, because content is your greatest asset when attracting links. A blog is essential to many strategies outlined here, such as linking out. You absolutely need a blog in today's online environment to survive.
2.From High PageRank Web Page
PageRank (PR) is a ranking given to a web page (from 0 to 10) by Google algorithm which tells about its authority. Always try to get backlinks from web pages with high PR, preferably higher than the PR of your own website.
Backlinks from higher PR web pages means quality votes for your web page. You can check the PR of a web page using the Firefox Plugin – WebRank Toolbar or if you don’t use Firefox you can use this online tool PR Checker.
3.Blog Directories
Submit you site in blog directories,something like yellow pages but each entry was a link back to a website.
4.From Similar Niche Blog and Website
Get your backlinks from niche blogs or websites similar to your web pages as these are the real natural links.
5. Don’t do Black Hat SEO
Black hat SEO is a process of getting thousands of links back to your web page in a very short period of time. This used to work earlier but not now. Getting thousands of links to your web page overnight is a sure shot way of suicide for your blog/website.These links are mostly schemes and low quality and spammy websites so don't use black hat SEO.
Off Page SEO Tips
While there are always ways to get things done, the top 10 ways are usually where starting is recommended. Here are the top 10 off page SEO strategies to build site rankings for your website. If some of these strategies can help your page ranking rise then you’re on the right track.
1.Social Networking
Social networking is the best way of off page optimization.By utilizing these social networking tools you can build a community of online lemmings who are spreading the good word of your business for you, Facebook, Pinterest,Twitter, Pinterest Google+ are the famous social networking so first try these social site.
2.Blogging
If you are a blogger you should try to write guest posts for other sites that deliver quality and useful information to your target niche market. Guest blogging has been a trend for more than a year now, due to the importance placed on content marketing.Do as much as guest blogging on different good quality websites. It will enhance your authorship visibility all over the web and other websites might link to your website’s content.
3.Social Bookmarking
Social bookmarking sites are good for off page search engine optimization. Sites like stumbleupon, digg, delicious are very good sites that give traffic as well as backlinks. Do not bookmark on sites that has low quality on web.For social bookmarking you need to deal with only the best. Websites Digg, Stumbleupon, Reddit, Tumblr, Delicious and Scoop.
4.Photo Sharing
A picture can say 1000 words. One of the biggest of the top 10 off page SEO strategies to build site rankings is to share your pics with the world! Consider Flickr as one of the most popular or Picasa because it’s owned by the big-dog in search Google. Or check out the newest addition in the photo sharing world Pinterest.
5.Newsletter
Create and send a weekly e-mail newsletter to your customers informing them about the products on your site or about any new blog content or discounts. Include a sign-up form in the emails and only send them to users that have subscribed.
6.Video
Who doesn’t love to be able to see the in’s and outs of their favorite business? Or finding personal instructions from the CEO, President or creator of a product? That’s how videos can make your page ranking rise. Of course YouTube is huge, and unmistakably the top dog. But if you’re looking for others Metacafe and DailyMotion are good as well.Of course YouTube is huge, and unmistakably the top dog. But if you’re looking for others Metacafe and DailyMotion are good as well.
7.Forum Comments
Use some good quality forum sites to discuss about your website’s content and pages. Forum websites are also very good way to increase traffic. Off page SEO’s value increased a lot by forum discussions.
8.Comments Posting
Comments posting is good way to generate traffic on your website. Some sites also allow do follow comments that can provide your site some good quality backlinks. It will promote your site through off page medium.
9.Questions and Answers
Comments posting is good way to generate traffic on your website. Some sites also allow do follow comments that can provide your site some good quality backlinks. It will promote your site through off page medium.
10.Articles Submit
Articles are posted on article sharing sites it makes sense to keep the information quite generic. You can post these articles on your own blog, as guest blogs on other sites, on article sites (of high quality) or simply post them on your Google+ brand page (because Google+ posts appear in Google search). As an added note, this advice is applicable to articles other than how-to guides.If you’re trying to create your own narrative you can also go the way of creating your own articles. Visit sites like Ezine, Go Article, Zerys, or even set up an account on Yahoo Voices and thread the needle the really deliberate way by going through these article-creation websites.
Organic traffic refers to traffic that comes to a website via unpaid links from other sites such as search engines, directories, and third party websites. Organic traffic tends to build over time in direct correlation to the amount of topical content on the website and its number of backlinks from authoritative sites.
The term "organic traffic" is often used to refer to all traffic that is not directly paid for (as opposed to PPC, CPM, CPA, or other pay schemes). A website will tend to receive Organic traffic as a natural result of its quality as viewed by search engines and regular Internet users. It is considered the most valuable form of traffic not only because it is free, but because visitors who arrive naturally are a self-selecting group, more likely to have a real interest in the website's subject.
Organic traffic is:
Targeted website traffic refers to the way in which visitors arrive at a website, as well as the visitors themselves. The concept is that the amount of purchases made in relation to the number of visitors to a site selling a product will be higher if people who visit the website have entered because a marketing element has sparked a specific interest in the website's offering. This is different from website traffic arriving from random sources where a visitor sees the website but has little to no interest in the content. The term "targeted website traffic" is primarily used by companies that have an Internet marketing infrastructure in place to attempt to drive traffic to a separate website.
Free Website Traffic
What is Organic Traffic
Organic traffic refers to traffic that comes to a website via unpaid links from other sites such as search engines, directories, and third party websites. Organic traffic tends to build over time in direct correlation to the amount of topical content on the website and its number of backlinks from authoritative sites.
The term "organic traffic" is often used to refer to all traffic that is not directly paid for (as opposed to PPC, CPM, CPA, or other pay schemes). A website will tend to receive Organic traffic as a natural result of its quality as viewed by search engines and regular Internet users. It is considered the most valuable form of traffic not only because it is free, but because visitors who arrive naturally are a self-selecting group, more likely to have a real interest in the website's subject.
Organic traffic is:
- Free
- High-quality
- Slow to build
- Natural
- Reliable
- Sustainable
Targeted Traffic
Targeted website traffic refers to the way in which visitors arrive at a website, as well as the visitors themselves. The concept is that the amount of purchases made in relation to the number of visitors to a site selling a product will be higher if people who visit the website have entered because a marketing element has sparked a specific interest in the website's offering. This is different from website traffic arriving from random sources where a visitor sees the website but has little to no interest in the content. The term "targeted website traffic" is primarily used by companies that have an Internet marketing infrastructure in place to attempt to drive traffic to a separate website.
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