What is Meta Tag
Meta elements are the HTML or XHTML <meta … > element used to provide structured metadata about a Web page. Multiple Meta elements with different attributes are often used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
When top search engine rankings? Just add meta tags and your website will magically rise to the top, right? Wrong. Meta tags are one piece in a large algorithmic puzzle that major search engines look at when deciding which results are relevant to show users who have typed in a search query.
Here's a code example of meta tags:
<head>
<title>Not a Meta Tag, but required anyway </title>
<meta name="description" content="Awesome Description Here">
<meta http-equiv="content-type" content="text/html;charset=UTF-8">
</head>
When top search engine rankings? Just add meta tags and your website will magically rise to the top, right? Wrong. Meta tags are one piece in a large algorithmic puzzle that major search engines look at when deciding which results are relevant to show users who have typed in a search query.
Here's a code example of meta tags:
<head>
<title>Not a Meta Tag, but required anyway </title>
<meta name="description" content="Awesome Description Here">
<meta http-equiv="content-type" content="text/html;charset=UTF-8">
</head>
Meta tags-Webmaster Tools
Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags are added to the <head> section of your HTML page and generally look like this:
<!DOCTYPE html>
<html>
<head>
<meta charset="utf-8">
<meta name="Description" CONTENT="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: £9.24, Length: 784 pages">
<meta name="google-site-verification" content="+nxGUDJ4QpAZ5l9Bsjdi102tLVC21AIh5d1Nl23908vVuFHs34="/>
<title>Example Books - high-quality used books for children</title>
<meta name="robots" content="noindex,nofollow">
<!DOCTYPE html>
<html>
<head>
<meta charset="utf-8">
<meta name="Description" CONTENT="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: £9.24, Length: 784 pages">
<meta name="google-site-verification" content="+nxGUDJ4QpAZ5l9Bsjdi102tLVC21AIh5d1Nl23908vVuFHs34="/>
<title>Example Books - high-quality used books for children</title>
<meta name="robots" content="noindex,nofollow">
How to optimize meta tags?
The title tag and the meta description should include keywords relevant to the content of the web page they describe. You should consider the length and the order of the characters/words included in each of the meta tags. Note that the search engine robots read from left to right and those words that come first are more important than those that come towards the end of the page.
Title Tag
Title tag is one of the most important factors for a successful search engine optimization of your website.Within th <head> section,right above the description and keywords tag,it provides summarized information about your website.The title tags should be between 10-60 characters. This is not a law, but a relative guideline - a few more symbols is not a problem, Make sure the most important keyword you have decided to fight for is used in your title tag and as early in the phrase as possible.
Meta Description Tag
Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they're looking for.
The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.
The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.
Meta Keywords Tag
The meta keyword tag has become the least important tag for the search engines and especially Google. Many websites have stopped adding keywords meta tags.
Choose Keywords
Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, choosing the best keywords for your website is an art.
Types of keywords
At this point, you’re probably wondering what keywords you should choose. While writing this article I asked myself a question, “What kind of keywords should I focus on to get the best possible results?”. Doing research showed me that there are many more types of keywords and methodologies used to categorize keywords.
General keywords (1-word keywords)
Unspecific, general terms people use for search queries. In most occasions, they provide the best amount of traffic, but also are highly competitive and not specific enough to connect them with your site.
More specific keyword (2-3 word keywords)
They provide a good balance between the traffic volume and relevance with your website. The cost and competition usage for them is moderate.
Long tail keywords (4+ word phrases)
Very specific phrases with low competition. The number of long-tail keywords is much bigger than the ones above, but the statistics show that they’re responsible for driving about 70% of overall traffic on the internet. They will not give you traffic volume, but they are cheap and will provide you with the most engaged users.
Phrases by type of searched information
Phrases by type of searched information
Information keywords
Used when people are looking for particular information or products.
Navigation keywords
Used when people are looking for a specific brand or company.
Purchase keywords
Used when users are determined to buy a specific product or service.Phrases by organic traffic type
Branded keywords
Keywords that are connected with your unique brand.
Non-branded keywords
The phrases that does not reference your brand.
Other types of keyword variations
Geographical keywords
Local or global keyword variations.
Misspelled keywords
These occur when problems with misspelling appear.
Seasonal keywords
Used on specific occasions.
Confused? I admit that you could be. Let’s put our analysis together.
What keywords should you choose
Keywords you should choose should be:
Relevant to your business
You don’t want to be everywhere, especially the search engine results page which is irrelevant to your niche, so bear in mind to be consistent with your topic.
Contain more than one word
Focus mostly on 2-3 word phrases, they combine even metrics in every aspect.
Provide traffic volume
These should be keywords that provide you with enough traffic to scale your business and increase your number of sales. The long-tail keywords shouldn’t be underestimated though, because they provide lower traffic, but it’s more targeted to your users.
Be targeted
The advantage that 2-3 phrases give, is they are oriented towards the topic, is that they are more specific, than very broad 1-word keywords and bring you the traffic that is targeted and in acceptable amount of volume.
Have low competition
These keywords, as any business should have a niche. Trying to get traffic from very competitive keywords could be costly and doesn’t translate into conversions. Try to find a niche which won’t strain your budget.
Provide good conversion rates
Keywords should deliver as large of a number of users as possible, that will convert to use your product.
Provide good engagement
Conversions don’t always mean sales, especially when the users just started to do research and are in the top of the buying funnel. Creating engagement with your website is important too. Low bounce rates, time spent on page and the number of pages visited could be an indicator of your traffic’s quality.
Be popular
Stick with the terms that are mostly used as search queries by users and be with your offer, where they are looking for.
Use Keywords Tools
Keywords for SEO – where to start your research?
Build a list of keywords that is your opinion are connected with your business.You must know that what keywords are most commonly used by the people who find businesses like yours.Although you shouldn’t use your keywords in the first place, this kind of research could give you an idea of what you should be looking for.
Common mistakes in selection of search terms include targeting:
Single-word terms
- Terms that are way too broad, and not focused to what you offer
- Terms that are too specialized, which nobody searches for
- Terms which are unpopular
- Highly-competitive terms which you can't hope to rank well for
Using the Google Keyword Selection Tool
The Google Keyword Tool is probably the most important tool when it comes to choosing the best keywords for your website. The simple fact that Google dominates the search market, (because 8/10 searches are done using Google), means that this tool is pretty accurate at showing you how a large majority of people are using search. Here’s how to use it to get your best keywords.
The nice thing about this tool is that Google lists the search results for the specific keyword you entered at the top. Then underneath that, there is a list of many synonyms for that keyword. So if the keyword you typed in doesn’t have a lot of searches, you can see which ones do. For example, when doing this SEO tutorial, I first thought about using the keyword: "right keywords." The Google Keyword Tool research showed these results (NOTE: these results will change over time as people’s search patterns vary)
Creating a new campaign that targets the Google Search Network, but aren't sure how to start building your keyword list? With the Keyword Tool, you can get keyword ideas related to your product or service and even see them separated into themed ad groups. You can also get performance statistics for your ideas, download them, or add them to an existing campaign.
With the Keyword Tool, you can build a keyword list that can help you reach your advertising goals. For example, maybe you'd like to drive traffic to your website and increase awareness of your product. You can use the Keyword Tool to identify keyword ideas with high search volume and then build a keyword list with those ideas.
To get started with the Keyword Tool, learn more about the following:
- Open the Google Keyword Tool in your browser
- Type in a keyword you think you want one page of your website to be about
- keep the "synonyms" box checked and click "Get Keyword Ideas"
- View your keyword results
The nice thing about this tool is that Google lists the search results for the specific keyword you entered at the top. Then underneath that, there is a list of many synonyms for that keyword. So if the keyword you typed in doesn’t have a lot of searches, you can see which ones do. For example, when doing this SEO tutorial, I first thought about using the keyword: "right keywords." The Google Keyword Tool research showed these results (NOTE: these results will change over time as people’s search patterns vary)
Creating a new campaign that targets the Google Search Network, but aren't sure how to start building your keyword list? With the Keyword Tool, you can get keyword ideas related to your product or service and even see them separated into themed ad groups. You can also get performance statistics for your ideas, download them, or add them to an existing campaign.
With the Keyword Tool, you can build a keyword list that can help you reach your advertising goals. For example, maybe you'd like to drive traffic to your website and increase awareness of your product. You can use the Keyword Tool to identify keyword ideas with high search volume and then build a keyword list with those ideas.
To get started with the Keyword Tool, learn more about the following:
- Benefits of using the Keyword Tool
- Using the Keyword Tool to get keyword ideas and ad group ideas
- Adding your keyword ideas and ad group ideas to an existing campaign
- Refining your keyword ideas and ad group ideas
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