SEO Training 4

Webmaster Tools

 

You want to be found on the web.Get data, tools and diagnostics for a healthy,Google friendly site. Sign in to Google Webmaster Tools Google Webmaster Tools is a free program that will help the average user understand how Google sees the website.

Google Webmaster Tools let you access data about the crawling and indexing of your website. This free feature does the following:
 

• Displays Google's view of your site
• Helps you diagnose site issues
• Lets you share information with Google to improve your site's visibility in search engine results
• Provides you with crawl statistics, recent queries, errors, and other information that Google collects about your site

Google Webmaster Tools Features You Should Be Using

 

Once your site is set up, it's time to log in and get to know the interface. If you need an introductory tutorial, here's a good overview.

At its core, Google Webmaster Tools is all about metrics: what's getting indexed, what's getting linked, and what's getting traffic.

Breaking down that data in different ways and looking at it with an eye toward learning specific things will help you make the most of the information. From this data, you can quickly formulate a plan around what next steps you need to take.
Get the Lay of the Land with Search Queries

google-webmaster-tools-search-queries-area

The Search Queries area gives you both traffic and keyword information.

Why not just consult Google Analytics? Actually, Google Webmaster Tools gives a completely different (and possibly more holistic) view. It doesn't just show you the breakdown of the traffic that made it to your site; it shows your traffic potential via impressions and site ranking across Google search results as well.

The Search Queries section is broken down into five main indicators:

 

Query

Query gives you details on what keywords your site is currently ranked for. This is one of the fastest ways to decode whether your efforts to get on the map for a specific keyword are working. It's important to remember that "rank for" means showing up in the SERPs – not necessarily actively attracting traffic (yet). This feature can help you quickly identify keywords that are relevant, but need a boost from linking or further content optimization.

Impressions

If you've ever wondered how many people are seeing your website for a specific keyword search, this will tell you. This metric gives you a good sense of how many people are seeing specific sections of your content. This is another way to confirm the value of a keyword in addition to traffic data from the Google Keywords module and other tools.

Clicks

 

Of the people who are seeing your site, how many are clicking? This information lets you know how many searchers seeing your site are taking action and clicking on your search result.

CTR

Your CTR, or click-through rate, is the percentage of people that are clicking on your site in the search results. If your click-through rates are low, look at whether you can improve your meta description for that page. Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag or meta description? You should also consider the broader search landscape: is PPC activity driving traffic away from your branded results in the search.

Average Position

This metric tells you where your site typically ranks for each keyword. Since the vast majority of traffic goes to the sites in the top 2 positions for a given term, it's helpful to see how you're performing and the impact that has on your traffic.

Setting up your website with webmaster tools

 

1.The first thing you will need to do is,visit the Google Webmaster Tools website,Sign in with your Google account.

2.You will have to verify this site as yours. Previously, this involved having to embed code into your website header or upload an HTML file to your web server. Now, if you already have Google Analytics, you can verify your site by connecting Webmaster Tools to Google Analytics. To do so, click on the Alternative Methods tab when verifying ownership. Then select the Use your Google Analytics account option. 

3.Once your site is verified, you will want to submit a sitemap if you have one available. This is a simple XML file that will tell Google Webmaster Tools what pages you have on your website.

 

4.If you have one already, you can usually find it by typing in http://yourdomain.com/sitemap.xml to see it in your browser. To create a sitemap if you don’t already have one, you can use online tools like XML Sitemaps. If you are running a website on your own domain using WordPress, you can install the Google XML Sitemaps plugin. Once you have activated the plugin, look under your Settings in the WordPress dashboard and click on XML-Sitemap. Click on the Click here link to build your sitemap for the first time.

5.Right click on the sitemap link and copy the link address.

  

6.Then paste the portion of the URL after the http://yourdomain.com/ of your website into the box to submit your sitemap to Google Webmaster Tools.

The may take a few days for Webmaster Tools to start pulling information about your website if you are setting up your website on Webmaster Tools for the first time. Be sure to wait a bit, then continue on to see what you can learn from Webmaster Tools.

Submit Website To SE (Search Engine)

Search engine submission is how a webmaster submits a website directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary because the major search engines like Google, Yahoo, and Bing use crawlers, bots, and spiders that eventually would find most web sites on the Internet all by themselves.

There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.

1- Submit your blog to Google

Open the following link and fill in your blog details. Google is king of internet so make sure to submit URL of all of your blogs.

http://www.google.com/addurl.html

2- Submit your blog to Yahoo

You can submit the URL of your blog or the RSS feed, both are accepted by Yahoo. Although Yahoo has far less search traffic than Google but people coming from Yahoo search stay longer on a blog.


http://siteexplorer.search.yahoo.com/submit

3- Submit your blog to Microsoft Bing

Bing is the latest effort from Microsoft in search engine war. It might get a decent chunk in search engine traffic in the near future. Anyways, here is the link.

http://www.bing.com/webmaster/SubmitSitePage.aspx

 How Long After I Submit My Website To The Search Engines Will It Show In The Search Engine Listings?

If you have a brand new website, and have submitted your website to the search engines you can expect the following:

These search engine events vary depending upon several factors.

• Website Submission, Day 1

 

Submit your web site to these search engines (Google, Yahoo, Bing) using our website submission.

• Website Submission, Week 1

 

The search engines will have sent a spider to verify the existence of your domain and website during this time period. You should verify the search engine visited your website by checking your website log files, or by typing your domain name into the search engine search box. If the search engine has visited your site, you should see a bare minimum search engine results listing. You may only see your domain name and no additional information If the search engine did not visit your website check back in another week it should have visited by then.

• Website Submission, Week 2-6

 

During this time, the search engine will begin to index your web pages. It will visit each page and bring the contents of your website into the search engine database. You will begin to see your website pages slowly being brought into the search engine listings a page or two at a time.

• Website Submission, Week 7-12

 

You will begin to see your site listed in the search engine results pages. This is where you begin to seriously watch your search engine placement. Your placement will vary wildly during this time period, it's a normal process for the search engines.

• Website Submission, Week 7-12

 

Your search engine listings should begin to stabilize during this time, and you can begin to optimize and add new content a few pages at a time.

By this point you should be well on your way to a steady search engine listing from submitting your website to search engines.

Some Good site which are help you for submitting search engine your site automatically

http://www.cleversubmitter.com/
http://www.submitexpress.com/free-submission.html
http://www.freewebsubmission.com/
http://www.submitstart.com/

Use SEO Software

Why Use SEO Software

You often hear many strange questions regarding this, and then you hear all sorts of expectations from SEO software,Some people seem to be very confused about what can be achieved using SEO software.SEO software can make page rank at the top the Google search results for their search terms.SEO Software can only help you become more efficient in your SEO efforts,no SEO software can promise you number one rankings in Google -not even first page!

Your success still depends upon your knowledge, brains and the level of competition in the market in which you are trying to rank. I think a good analogy would be a word processor (such as Word) used by a writer. Writers can produce without a word processor, but having one certainly makes their life easier.
all boils down to improving the site's visibility and relevancy to the search engines by acquiring back-links and improving the site's pages. Some call it off-page optimization (getting back-links) and on-page optimization (improving the website pages).

At first glance, this may sound simple, but when you try to gain a better understand of these two aspects, you can quickly get a headache. To explain this, let's just start understanding the back-links work.

So, say you want to get back-links. You'll probably try getting them by:

• Submitting to web directories
• Asking reviews from bloggers
• Link exchange
• Forum posting   
•  

Free Software for SEO

1. Traffic Travis

 

• Improve your website's search engine rankings
• Perform a full SEO health check
• On any website
• Uncover technical mistakes that
• May affect your rankings
• Find out why competitors outrank you
• Then beat them
• Keep tabs on your competitors
• To spot keywords you should target
• Monitor your search engine rankings
• So you know where to focus your efforts
• Find respected link partners
• Build quality backlinks, easier

http://www.traffictravis.com/

2. SEO Extreme

 

 

Free SEO Extreme is a full feature free SEO software package that includes a great set of tools to check search engine rankings, backlinks, top competitors, and a real time SEO analysis tool for your Web site.

http://download.cnet.com/Free-SEO-Extreme/3000-18485_4-75574848.html

3. Serp Attacks

 

 

SerpAttacks is a free seo software that you can download. It has features like the most seo software out there that have more than 100 bucks price tag. With this free seo software you can, hunt real money generating keywords, discover products to promote, find available domains for your keyword, analyze your websites weak points so you can improve them, spy on competitors activities and beat them and more.

SERP Attacks helps you uncover highly searched keywords with very less and very easy level of competition.

SERP Attacks was built with advance and detailed page analysis, SERP competition analysis, backlink analysis and a lot more information that can help you improve your websites rankings.

Discover their strengths and weaknesses then beat them!

SERP Attacks helps you uncover highly searched keywords with very less and very easy level of competition.


http://serpattacks.com/

4. SEO Quake 

 

 

SEOQuake is a Firefox extension that reveals details from a site instantly by displaying a bar filled with information about the page, which is usually placed on the top part of the webpage or through search engine result pages (displayed below each page’s description). The information given by this tool includes:

•     Page rank of the webpage
•     Number of indexed pages of the site on Google
•     Number of backlinks on the page based on Yahoo API
•     Number of backlinks of the whole site based on Yahoo API
•     Number of indexed pages of the site on Bing
•     Alexa traffic rank
•     Web archive age of the site
•     Delicious index
•     Page source
•     If the site has Robots.txt
•     If the site has sitemap
•     SEMRush rank
•     SEMRush SE traffic price
•     Number of internal and external links on the page
•     Keyword density

This tool helps me distinguish quality sites through PR and number of backlinks when skimming through Google’s SERPs. It’s also a good way to track links from your site as well as from your competitors by simply utilizing its Yahoo Site Explorer feature. 

http://www.seoquake.com/

5.Affilorama seo toolbar 

 

 

I must say that Affilorama SEO Toolbar is my most favorite Firefox plugin, given that this tool has almost every feature I need in doing link search and actual link building, specifically with my link building standards (Pagerank, relevance and external link attributes) – and I’m not saying this because I work for them, the tool is simply amazing!

The toolbar is placed on the lower right part of the browser and it’s comprised of features that include:

•     PageRank toolbar
•     Alexa traffic rank
•     Enables users to view backlinks indexed by Google and Yahoo
•     Allows users to see indexed pages by both Google and Yahoo
•     On-page analysis, which displays the Title page, meta description, meta keywords,     H1 and H2
•     Clickable “link” symbol, which can display nofollow and dofollow links within a page through color  scheme (color coding is also configurable through the tool’s options)

You can  use this tool when finding link building opportunities and in actual link acquisition, particularly its dofollow/nofollow feature.

https://addons.mozilla.org/en-US/firefox/addon/affilorama-seo-toolbar/